Katie Price has made a remarkable mark on British entertainment history by becoming the first UK celebrity to trademark her own artificial intelligence likeness. This groundbreaking move revives her famous 1990s alter ego, Jordan—a persona that propelled her into the limelight and left an indelible mark on pop culture.

The 47-year-old model, television personality, and entrepreneur has signed a lucrative six-figure deal with OhChat, a US-based artificial intelligence firm. This partnership will leverage cutting-edge technology to create a lifelike, interactive 3D version of her former self, allowing fans to engage with Jordan as if she were real. The digitally rendered avatar will not only mimic Katie’s voice but will also replicate her movements and unique personality traits, making this virtual incarnation a fully realized representation of her past.

To breathe life into the AI model, Katie has meticulously recorded 30 personal phrases. These include relatable snippets like, “I like going horse riding” and “this week for dinner I’ve got beef burgers,” which will help shape the avatar's voice and character, imbuing it with the essence of the original Jordan.

In an interview with The Sun, Katie expressed her excitement about this innovative venture, saying, “The Jordan days were the best days of my life. This AI move is so clever. It’s a genius move. It’s also a way for me to feel like her again. Jordan’s back—and now I’m in competition with Jordan!” This reflects her enthusiasm for revisiting her iconic past while navigating the evolving landscape of entertainment.

Since rising to fame as glamour model Jordan in 1996 after her memorable appearance on Page 3 of The Sun, Katie has built a career characterized by constant reinvention. She has undergone numerous cosmetic surgeries and launched several successful business initiatives. However, this new chapter in her career, focused on artificial intelligence, presents a fresh avenue that she describes as something entirely different from her previous endeavors.

Katie further elaborated on her experience with the AI technology, stating, “I love it. They’ve really captured my voice and personality—you see me moving and everything. It’s scarily weird but fascinating.” This sentiment emphasizes her deep connection to the persona she is reviving and suggests a careful curation of the AI model to ensure it resonates with her fans.

In anticipation of the digital twin's launch, Katie has been actively engaging her followers on social media with a countdown, generating buzz leading up to the momentous reveal. She conveyed that this project is both personal and nostalgic, adding, “I couldn’t be more excited to bring back the iconic Jordan, someone I hold near and dear to my heart, and who my fans have been asking to see again.” This highlights her desire to reconnect not only with her past self but also with the audience that has supported her throughout her career.

The hands-on nature of Katie's involvement in the crafting of the AI character cannot be understated; she has meticulously worked on styling, tone of voice, and various other aspects to ensure that the experience is as authentic as possible for her fans. A source close to the project described this initiative as “game-changing,” noting, “By using AI, she can effectively go back in time and bring back Jordan. It’s incredibly canny. Carmen Electra has done it in the States and stands to make millions.” This suggests that Katie's venture could set a precedent for other celebrities looking to leverage technology in similar ways.

Plans are already underway for a photo shoot that will feature Katie alongside her virtual counterpart, and discussions are in progress for a television special in which she would interview the AI version of her younger persona. As the source remarked, “It’s all really exciting, if a bit surreal.” This venture promises not only to entertain but also to explore the boundaries of identity and technology in the realm of celebrity culture.