Amazon India is gearing up for its highly anticipated annual Prime Day event, which is set to run from 12:00 AM on July 12 until 11:59 PM on July 14. This 72-hour shopping extravaganza promises an extensive array of new product launches alongside limited-time offers, with a particular focus on the consumer electronics sector, a category that typically sees high demand during the event. Prime members, who pay an annual subscription fee for a range of benefits, can unlock numerous exclusive discounts and offers, with even greater savings available for customers utilizing ICICI Bank Credit and Debit Cards or SBI Credit Cards, including favorable EMI (Equated Monthly Installment) options.

This year, one of the standout attractions for shoppers is the array of smartphone deals that Amazon is showcasing. High-profile flagship models will be available at slashed prices, making it an opportune time for tech enthusiasts to upgrade their devices. Below are some of the top smartphone deals that consumers should keep an eye on:

OnePlus 13s

The OnePlus 13s has been listed at a price of ₹54,990, a reduction from its initial price of ₹57,999 for the variant featuring 12GB of RAM and 256GB of internal storage. This advanced smartphone is powered by Qualcomm’s Snapdragon 8 Elite chipset and operates on the latest OxygenOS 15, which integrates native AI capabilities for enhanced user experience. The device showcases a stunning 6.32-inch 120Hz ProXDR display and boasts a robust camera system, including a dual 50MP rear camera setup complemented by a 32MP front-facing camera that is equipped with autofocus. Additional features that enhance its appeal include a long-lasting 5850mAh battery with 80W fast charging support, Cryo-Velocity cooling technology, and improved connectivity through a dedicated Wi-Fi chipset that supports 5.5G.

iPhone 15

Apple’s latest offering, the iPhone 15, is now available for ₹60,200, down from its original retail price of ₹69,900 for the 128GB variant. This flagship smartphone features a vibrant 6.1-inch Super Retina XDR display and incorporates the innovative Dynamic Island feature, which provides users with real-time alerts and activity tracking capabilities. Powered by the A16 Bionic chip, the iPhone 15 is equipped with a 48MP main camera that offers 2x telephoto zoom and next-gen portrait capabilities, allowing users to adjust focus after capturing images. The device's exterior is crafted from a combination of colour-infused glass and aluminum, and it boasts impressive durability with a rating for water and dust resistance, ensuring it can withstand the rigors of daily use.

Samsung Galaxy S25 Ultra 5G

Samsung’s flagship Galaxy S25 Ultra 5G is currently offered for ₹1,29,999, down from its previous price of ₹1,41,999 for the model featuring 12GB of RAM and 512GB of storage. This premium smartphone is powered by the Snapdragon 8 Elite processor and features a robust titanium frame, enhancing its overall durability. It integrates advanced Galaxy AI technology and is equipped with a stunning 200MP main camera that is further enhanced by Samsung’s ProVisual Engine, offering exceptional imaging capabilities. To support its high-performance features, the device is backed by a powerful 5000mAh battery, ensuring that users can rely on it throughout the day without frequent recharging.

With these and many more incredible deals on offer, Amazon India's Prime Day event promises to be an unmissable occasion for tech lovers and savvy shoppers alike.