Midland man shares how he kicked 14-a-day Pepsi Max addiction Dean Gavin, 52, first started drinking the sugar-free fizzy drink after being diagnosed with diabetes four years ago - and went on to guzzle 14 cans a day A father who used to spend a whopping £3,000 each year on 14 CANS of Pepsi Max daily has finally beaten his addiction, thanks to hypnosis. Dean Gavin, 52, developed a dependency on the sugarless soda following his diabetes diagnosis four years back. ‌ The ex-farm worker began consuming as many as 14 cans per day, forking out £60 weekly for multi-packs at Tesco. ‌ Read more: The UK's first Paw Patrol Land During his three-and-a-half-year binge, Dean guzzled roughly 15,000 cans of Pepsi Max – that's inclusive of 639,000mg of caffeine. Residing in Bedworth, Warks. , Dean explained: "I have always loved fizzy pop and used to drink full fat Coke but I had to stop because I was diagnosed with diabetes. Article continues below "I still wanted to have my fizzy pop fix so I switched to Pepsi Max because it was sugar free. "I loved the taste and used to drink up to 14 cans a day. "I'd have one can with my cup of tea in the morning and just sup more through the day. ‌ "I'm don't drink alcohol so when I went to the pub with friends I'd just have pints of Pepsi if it was on tap. "I'd even take a can to bed with me and drink it through the night when I woke up. I was so wired I could only sleep between two and three hours anyway. ‌ "I ended up buying big packs of Pepsi from Tesco and was spending around £60 a week on the stuff but I couldn't stop." Also afflicted by rheumatoid arthritis and Tourettes, Dean eventually sought assistance, inspired by his partner Donna. Dean, a father of two, recently shared his struggles and the unconventional remedy that seems to have turned things around for him. "Donna could recognise that I wasn't in a good place. I've got Tourettes and my tics were getting worse." ‌ He explained how the situation was taking a toll on him: "I felt edgy and wired a lot of the time and the lack of sleep wasn't helping so Donna did some research online and suggested hypnotherapy." While Dean initially found the idea of hypnotherapy "The idea was a bit far fetched for me but I was willing to give it a try." his willingness to try led him to David Kilmurry, a London-based therapist and hypnotist with a clinic in Coventry. ‌ After only one two-hour session of hypnotherapy and a follow-up three weeks prior, Dean has been Pepsi Max-free. He recounted the experience: "David spoke really calmly to me throughout the session and when I left him I just didn't fancy having a Pepsi any more." The change has made a significant impact on his life. "Ever since then I've slept better and my tics have got less. I just drink water and juice now and feel so much better." The improvement was gradual but noticeable: "At first I had a couple of cans of Pepsi but nothing like the amount I was drinking before." ‌ Dean also highlighted an additional perk: "I've saved so much money and I feel like I'm back in control." David Kilmurry, who has a particular focus on assisting individuals with addictions related to eating and drinking, expressed his sentiments: "I am so proud and honoured to have played a part in Deans recovery from his heavy addiction to Pepsi Max." Article continues below The therapist shared more about Dean's condition: "Dean told me he struggled with anxiety if he didn't drink it daily." He painted a picture of the extent of Dean's reliance on the fizzy drink: "He even had to drink a can with his cup of tea in the morning, and even took one to bed with him." David concluded with well-wishes and a hopeful message: "I wish him the very best in recovery and hope he inspires others to express caution in drinking fizzy drinks."