What if we told you that being a Mukbang YouTuber could earn you a fortune — but not without its hidden costs? On July 30, 2025, Tzuyang, the sensational Mukbang star with a jaw-dropping 12.2 million subscribers, opened up about her financial journey on MBC’s Radio Star, and the revelations were nothing short of eye-opening.

As the atmosphere buzzed with excitement, the show’s hosts, including the curious Kim Gura, probed into Tzuyang’s income, sparking a candid conversation about wealth in the digital age. Kim Gura, who previously made a name for himself creating golf content, shared his own income story, recalling his golden days where he pulled in around ₩30 million to ₩40 million KRW (approximately $21,500 to $28,700 USD) per month. He reminisced about the millions of views his videos received, showcasing the potential of YouTube to turn hobbies into lucrative careers.

Then came the moment everyone was waiting for: Tzuyang’s financial disclosure. With remarkable honesty, she stated, “If you estimate my channel earnings, I make about ₩100 million KRW (around $71,800 USD) a month. However, there were times when I made much more. The catch? Many months, my earnings drop significantly. The more I make, the more I spend.”

This statement dropped like a bombshell, revealing the reality behind her success. While her earnings appear impressive on the surface, Tzuyang elaborated on the costs of running her own restaurant and having a large team of employees. The reality? Most of her income is funneled back into the business, leaving her with far less profit than one would assume.

The conversation serves as a compelling reminder that the glamorous world of YouTube fame often comes with hidden struggles and expenses. Tzuyang’s journey underscores the importance of understanding the balance between income and expenditure in the world of social media influencers, showing us that the road to success often comes with its own set of obstacles.