In an exciting development for fans worldwide, Coca-Cola® and Disney have unveiled their latest collaboration, dubbed “Coca-Cola x Star Wars: Refresh Your Galaxy.” This partnership builds on a remarkable 70-year relationship that began with the opening of Disneyland Resort in 1955. The campaign highlights the cultural and emotional power of Star Wars fandom, a force that unites millions across generations, fostering meaningful connections among its enthusiasts.

“A cornerstone of Disney’s collaboration with Coca-Cola continues to be creating campaigns in honor of fans,”

said Mindy Hamilton, Senior Vice President of Global Marketing Partnerships at The Walt Disney Company. “Star Wars is a powerful cultural force around the world, with millions of fans across generations who carry these stories off the screen and into their lives. This custom campaign is for them and inspired by them.”

Islam ElDessouky, Global Vice President of Creative Strategy & Content at Coca-Cola, further emphasized the essence of this collaboration: “For generations, Coca-Cola and Disney have shared a commitment to creating moments of joy and human connection. This collaboration is about more than just bringing together two iconic brands — it’s about celebrating the power of Star Wars fandom, shared passions, and the strength of community when we lift each other up.”

The new campaign marries the magic of Coca-Cola with the epic storytelling of Disney and Star Wars, focusing on the connections that bind fans across galaxies and time. This will be executed through limited-edition Coca-Cola packaging that features iconic characters from Star Wars, along with captivating creative content and an innovative augmented reality (AR) experience. Through this AR feature, fans will be able to share uplifting messages styled like a Star Wars hologram transmission, celebrating community and connection.

“With this campaign, we wanted to work with Coca-Cola to reach fans in new ways,”

said Becca Vodnoy, SVP of Corporate Alliances at The Walt Disney Company. “The campaign showcases iconic scenes, so fans feel like they are immersed in the world with the characters they love.”

This multifaceted initiative aims to engage Star Wars fans globally, supported by creative content across various media platforms, including television, digital outlets, and engaging physical activations. Such a collaborative effort is a fitting evolution of the long-standing relationship between Disney and Coca-Cola. “Both brands believe in connection and in uplifting the human spirit,” ElDessouky noted. “We both believe fandoms and communities are the heart of everything we do.”

The “Coca-Cola x Star Wars: Refresh Your Galaxy” campaign will kick off with content set in a movie theater, an iconic venue that resonates deeply with fans of both Star Wars and Coca-Cola. The cinema has long been a powerful place for fans, filled with the magic of movie marathons and immersive experiences. “It’s all about building community,” Vodnoy stated. “The spot shows the fandom coming together, dressed as their favorite characters, being playful with each other and having fun in the moment. There’s a sense of togetherness. This was made for the fans, and this is a story that only we could create together — one that we’re showing in an unexpected way.”

ElDessouky added, “That’s the beauty of Star Wars and Coca-Cola: They bring generations together.”

As part of this exciting collaboration, Coca-Cola will release 30 limited-edition cans and bottles that feature beloved characters and scenes from the Star Wars universe. These special designs will be available in select markets worldwide.

“The Star Wars universe is very expansive, so we wanted to make sure there was something for every fan,” Vodnoy explained regarding the selection of characters and scenes for the campaign. “There are designs for original fans from 1977 and ones for the fans who are just discovering Star Wars today.”

The campaign will shine a spotlight on popular characters for fans to collect, showcasing:

• Original Taste: Lando Calrissian, Obi-Wan Kenobi, Queen Amidala, Kylo Ren, Ahsoka Tano, Darth Maul, K-2SO, Boba Fett, Poe Dameron, The Mandalorian, Cassian Andor, General Grievous, and Emperor Palpatine.
• Zero Sugar: Darth Vader, Yoda, Princess Leia, Anakin Skywalker, Luke Skywalker, Chewbacca, Han Solo, BB-8, C-3PO, R2-D2, Finn, Rey, Grogu, and an Imperial Stormtrooper.

Additionally, three exclusive character designs will be available only at Walt Disney World Resort in Florida and Disneyland Resort in California: The Mandalorian and Grogu, First Order Stormtrooper, and Chewbacca.

To enhance the fan experience, scanning QR codes on Coca-Cola cans and advertisements will unlock an AR digital journey where fans can explore collectible cans featuring beloved Star Wars characters. Through this immersive experience, fans can even record a video of themselves that will be converted into a Star Wars-style hologram transmission to share uplifting messages of community empowerment with their friends and family.

“Fandom is all about authenticity, and that really drove and governed how this entire campaign came to life,” ElDessouky conveyed. “The idea of creating a hologram of yourself and transmitting messages in a classic Star Wars way is a beautiful experience for everybody.”

Starting from July, fans can begin collecting characters from this thrilling collaboration in select markets worldwide, including North America, Latin America, Europe, Japan, and the Asia South Pacific.

According to Vodnoy, the “Coca-Cola x Star Wars: Refresh Your Galaxy” campaign arrives at an ideal time for fans: “With the upcoming Andor Season 2 on Disney+, events happening in our parks, and a new movie set to release in 2026, this is a fantastic time to be a Star Wars fan.”