In a bold move that merges fandom with fashion, the renowned Japanese eyewear brand OWNDAYS has announced its first collaboration with the global sensation Squid Game, just in time for the much-anticipated third season of the hit Netflix series. This limited-edition collection features a unique range of eyewear designs that pay homage to some of the show's most iconic visuals, ensuring that fans can express their love for the series through bold fashion statements.

The collection comprises six innovative eyewear designs, each available in two striking colors. Drawing inspiration from the show’s memorable elements, fans can find styles that reflect everything from the green player tracksuits to the haunting Young-hee doll and the surreal, pastel-hued maze of staircases that captivated viewers. By reimagining these elements into functional eyewear, OWNDAYS is appealing to dedicated fans, allowing them to wear their fandom proudly.

Each pair of glasses in the collection is packaged in a way that further immerses fans into the dark themes of Squid Game. The eyewear comes in a case designed to resemble the ominous ‘coffin’ used for eliminated players, adding a chilling touch to the overall experience. Accompanying the glasses is a soft pouch that not only protects the lenses but also doubles as an eyeglass wipe, replete with graphic cues that resonate with the series. Additionally, collectors will appreciate a unique mirror smartphone grip, prominently stamped with the iconic number 456, perfect for adding a final touch to their collection.

Among the standout designs are the 'Tracksuit' model, which emulates Player 456’s signature green attire complete with numbered temples; the 'Young-hee' model that channels the eerie vibe of the 'Red Light, Green Light' doll; and the 'Piggy Bank' design, inspired by the tantalizing jackpot that loomed over contestants. Other models such as the 'Frontman', 'Staircase', and 'OX' designs take cues from additional recognizable elements of the show, with intricate details layered for fans to discover on closer inspection.

To amplify interest in this launch, OWNDAYS is enhancing the in-store experience by offering a complimentary eye test and a limited-edition dalgona cookie, a playful nod to the nerve-wracking candy challenge featured in the show’s inaugural season. This initiative is designed to drive foot traffic into stores, engaging fans both emotionally and interactively.

While OWNDAYS is not new to the world of pop culture collaborations, this marks its inaugural venture into the Squid Game universe. By tapping into Netflix’s extensive global audience and leveraging the fervor surrounding the series' return, OWNDAYS aims to cement its place in the realm of pop culture-inspired fashion.

Other brands have also seized the opportunity to collaborate with the Squid Game phenomenon. For instance, JINRO, the well-known soju producer, recently unveiled a limited-edition Chamisul bottle line inspired by new characters and the expanded universe of the show. Additionally, American Tourister has launched a limited-edition luggage collection reflecting the show's most beloved elements, showcasing how various industries are embracing the show’s impact on popular culture.