Apple Inc. is gearing up for one of the most significant technology unveilings of 2025: the highly anticipated launch of the iPhone 17 lineup, which is likely scheduled for September. This release is expected to attract considerable attention as Apple aims to bolster its position in the competitive smartphone market. The iPhone maker is set to introduce four new devices in the upcoming iPhone 17 series, comprising the iPhone 17 Pro Max, iPhone 17 Pro, iPhone 17 Air, and the standard iPhone 17.

Recent leaks from industry insiders suggest that the iPhone 17 Pro Max could feature a substantial 5,000mAh battery. If accurate, this would surpass the capacity of the iPhone 16 Pro Max, potentially making it the largest battery ever incorporated into an iPhone, a significant enhancement for users who prioritize battery life. In terms of design, the iPhone 17 Pro Max is expected to measure 8.725 mm in thickness, a slight increase from the 8.25 mm profile of its predecessor. While the change in dimensions may seem minimal, this additional depth is likely to accommodate the larger battery.

Notably, rumors indicate that the device may offer up to 35 hours of usage on a single charge. This remarkable improvement in endurance can be attributed to the enhanced power efficiency of Apple’s forthcoming A19 Pro chip, which could provide the iPhone 17 Pro Max with longer battery life compared to the existing Pro Max variant.

Design Specifications of the iPhone 17 Pro Max

In terms of aesthetics, Apple’s upcoming iPhone 17 Pro Max and iPhone 17 Pro are expected to showcase a refreshed rectangular camera housing while maintaining the familiar lens configuration. However, there are reports that the LiDAR scanner and flash will be repositioned to the right side of the camera module. Meanwhile, the iPhone 17 Air is rumored to be the thinnest device Apple has ever created, featuring a minimalist design with a single rear camera and right-aligned flash. As for the standard iPhone 17, it is anticipated to retain the design language of the iPhone 16 but may come with an increased screen size for enhanced viewing experiences.

Camera Capabilities of the iPhone 17 Lineup

The entire iPhone 17 series is expected to receive a significant upgrade in front camera technology, with all models likely to feature a 24MP selfie sensor—doubling the resolution of the front-facing camera on the iPhone 16. In terms of rear camera configurations, the standard iPhone 17 may come equipped with a dual-lens setup, while the iPhone 17 Air is expected to offer a single 48MP rear sensor. Photography enthusiasts will be particularly excited about the iPhone 17 Pro and iPhone 17 Pro Max, which are rumored to include a trio of 48MP cameras that cover wide, ultra-wide, and telephoto shooting capabilities, promising enhanced photography experiences.

Projected Pricing for the iPhone 17 Series in India

As for pricing, Apple is projected to adhere to its traditional pricing strategy for the 2025 iPhone lineup. Preliminary leaks indicate that the standard iPhone 17 could launch at a starting price of Rs 89,900. The slimmer iPhone 17 Air might come in at around Rs 99,900. For the premium models, the iPhone 17 Pro is expected to be priced at Rs 1,39,900, while the top-tier iPhone 17 Pro Max may carry a premium price tag of Rs 1,64,900. As always, Apple’s pricing reflects its premium branding strategy, targeting consumers who value cutting-edge technology and design.