Imagine being the tech giant that prides itself on innovation and sleek marketing, only to accidentally promote your biggest rival's latest gadget! Well, that just happened to Apple, and it’s as awkward as it sounds.

In a rather embarrassing slip-up, Apple’s official support account on the Chinese social media platform Weibo inadvertently shared a promotional video for Samsung’s Galaxy Z Flip 7 smartphone. This smartphone poses a direct threat to Apple’s anticipated foldable iPhone, making this blunder not just an error, but a potential marketing nightmare for Apple.

The whole situation unfolded when the video showcasing Samsung's foldable device appeared on an Apple-branded channel, sparking a flurry of reactions online before the post was quickly deleted. Initially, this post was meant to highlight Apple’s parental control features available for App Store downloads. However, instead of featuring an Apple-centric video, the team behind the account mistakenly inserted Samsung’s latest promotional clip.

So, how did this happen? Theories abound, but the most plausible explanation suggests it was simply a copy-paste error. It’s entirely possible that the person managing the account intended to share an Apple video but accidentally grabbed the Samsung link from their clipboard. Alternatively, some speculate that the account might be run by a local marketing agency in China that manages campaigns for both tech giants, which could explain the mix-up.

Despite this hiccup, Apple is reportedly hard at work on its own foldable device, and anticipation is building. Analysts from JP Morgan have hinted that Apple is gearing up to unveil its first foldable iPhone in the latter half of 2026, likely as part of the iPhone 18 lineup. This device is expected to feature a book-style fold, reminiscent of Samsung’s Galaxy Z Fold series.

As Apple prepares to step into the foldable arena, one can’t help but wonder: does this slip indicate a need for tighter controls on brand messaging, or is it just a reminder that even the biggest names can stumble?