Apple in Talks to Acquire U.S. Broadcast Rights for Formula 1
In a significant move within the sports broadcasting arena, Apple Inc. is reportedly in discussions to acquire the U.S. broadcast rights for Formula 1 when the current contract expires next year. This news, first reported by the Financial Times on Wednesday, comes on the heels of the remarkable success of Apple’s racing film “F1: The Movie,” which has captivated audiences and garnered impressive box office numbers.
According to reports from Variety and other media outlets, “F1: The Movie” has grossed an astounding $293 million in just its first ten days of release. This financial triumph underscores the growing interest in Formula 1, particularly in the United States, a market that has seen a burgeoning fan base over recent years.
Apple is set to challenge the current U.S. broadcaster, ESPN, which is owned by Disney, for the coveted Formula 1 rights, as indicated by sources familiar with the negotiations cited by the Financial Times. This competitive move comes at a time when streaming platforms are aggressively vying for exclusive sports content to attract subscribers.
The surge in popularity of Formula 1 in the U.S. can be attributed in part to Netflix’s successful docuseries, “Formula 1: Drive to Survive.” The series has played a pivotal role in familiarizing American audiences with the sport, showcasing the behind-the-scenes drama and intense competition that characterize Formula 1 racing. Apple appears poised to leverage this momentum as it seeks to secure broadcast rights.
Moreover, various media outlets reported back in February that Netflix is also in the mix as a contender for the U.S. broadcasting rights for Formula 1 starting in the 2026 season. This marks a critical juncture as ESPN’s exclusivity period to negotiate a new contract with Formula 1 has now lapsed, opening the door for other players in the media landscape.
As of now, both Apple and Formula 1 have not responded to requests for comments from Reuters, leaving fans and industry watchers eagerly anticipating further developments in this unfolding story.
