Apple is making headlines as it prepares to unveil its highly anticipated iPhone 17 lineup, which is expected to debut in September 2024. The tech giant plans to introduce a fresh variant named the iPhone 17 Air, which will join the ranks of the standard iPhone 17, iPhone 17 Pro, and the flagship iPhone 17 Pro Max. This news has generated significant buzz among tech enthusiasts and Apple fans alike, especially as details about the new models begin to emerge.

If Apple adheres to its traditional launch schedule, the official reveal of the iPhone 17 series is likely to take place on September 8. Following the announcement, customers can expect the devices to hit retail stores on September 19. Historically, Apple has maintained a reliable rollout pattern for its flagship smartphones, typically unveiling them on a Monday or Tuesday, with pre-orders commencing shortly thereafter on the following Friday, leading to a highly anticipated launch week.

One of the standout features of the upcoming iPhone 17 Pro is its newly redesigned exterior. Renowned leaker Majin Bu recently shared what appears to be hands-on photos of a prototype model of the iPhone 17 Pro on social media platform X. While the device showcased is a dummy model and does not contain any internal components, its overall dimensions and design elements are believed to closely resemble the final product.

A significant change in the iPhone 17 Pro’s design is its camera module, which now extends across the entire width of the device's rear, creating a bold “visor-like” appearance. This striking design choice marks the first time Apple has adopted such a layout, although it’s reminiscent of styles seen in smartphones from competing brands in the market.

Another notable alteration is the repositioned Apple logo. In this iteration, the logo has been moved from its traditional centered location to a position lower down on the rear panel, resting roughly midway between the base of the device and the newly designed camera strip.

In terms of performance, the iPhone 17 Air, along with the Pro and Pro Max models, is expected to feature 12GB of RAM. In contrast, the standard iPhone 17 will likely maintain its predecessor's configuration with 8GB of RAM. This upgrade has been highlighted by well-known Apple analyst Ming-Chi Kuo, who has also mentioned potential challenges related to the availability of RAM components. Moreover, the Pro variants are poised to debut with Apple’s latest A19 Pro chip, which promises to enhance performance and improve energy efficiency significantly.

On the camera front, the iPhone 17 series is set to undergo a major upgrade. A research note from August 2024 by analyst Jeff Pu indicated that all four models in the lineup will feature a new front camera with a 24MP sensor—doubling the resolution of the 12MP selfie camera currently used in the iPhone 16 series. This assertion was further corroborated by Ming-Chi Kuo in January 2024. Additionally, Pu noted that the iPhone 17 Pro is likely to adopt a revamped horizontal triple-camera setup on its back, incorporating a 48MP telephoto lens that will provide 3.5x optical zoom, enhancing the device's photography capabilities significantly.