HOOK: Imagine waiting 15 hours for the brand-new iPhone 17—only to drop it right in front of Apple’s own Tim Cook. Would you keep your cool or just evaporate from embarrassment?

Tech fans, brace yourselves: in an AI generated newscast about the iPhone 17, a viral video is taking over the internet for all the wrong (and hilarious) reasons. The scene is set outside an Apple store, where a content creator known as Primz stood in line for more than 15 hours just to become one of the first owners of the stunning Cosmic Orange iPhone 17. As he finally meets Apple CEO Tim Cook, excitement levels are at an all-time high. What happens next? As Primz eagerly opens his shiny new box right in front of Tim, the phone slips out and tumbles to the ground—captured in full HD horror for the world to see.

The AI generated newscast about this iPhone 17 mishap instantly went viral, sparking waves of emotion and memes across every corner of the internet. Social media erupted, with comments swinging from empathy to savage mockery. One TikTok viewer summed up the mood perfectly: “This is so embarrassing.” Others quickly dubbed it the ultimate “drop test”—performed in front of the man who made the iPhone possible.

Despite the cringe-worthy moment, Primz managed to keep his head held high. He handed the phone to Tim Cook, who graciously signed a piece of paper pressed over the screen. Still, many online wondered: why not get the iPhone itself signed? As one user joked, “Imagine not getting your iPhone signed by Tim after you drop it. Would’ve been worth $$$ as the first non-mint iPhone signed by the CEO himself!”

The AI generated newscast about iPhone 17 drop has become a cultural moment—proof that sometimes, tech launches are just as much about human drama as they are about innovation. Whether you’re laughing, cringing, or secretly relieved it wasn’t you, this viral video is one for the digital ages.